By Patricia Aira Sales
If you haven’t heard of call-to-action , continue reading and learn something new today.
Still reading? That’s nice, it means I got you with that first sentence. That’s a CTA; a call-to-action. This element of an article is important as it prompts an immediate response from your audience.
In marketing, you want your audience to be your customers, your products be bought, and your services be availed. You want them to do something, maybe fill out a form, or share your products and services to their friends. To do that, you need a killer call-to-action.
Get a note and take down these tips on how to create a killer CTA (call-to-action).
Being clear applies to almost everything, including when writing a call-to-action. While it is important to add a little glitter and sparkle to your words, you want your readers to instantly get what you intend to say. Do not let your readers hanging or asking questions about what happens when they click your CTA. Tell them what they should do next with your call to action while also telling them what happens when they take the next step.
Make it pop!
When putting your call to action on your content, be it a campaign on your website or even a simple article, make your CTA stand out. You can use bright colors if you plan on putting the call to action button on your website, or maybe putting that tiny but enthusiastic exclamation point at the end of your call to action. With that, it adds a bit of a pop to your readers clicking your CTA.
Show off a bit assertiveness.
Hush now, we don’t intend to intimidate your customers. Just give them the sense of urgency to do it now or else they will miss out. Let’s say your writing for an ad, try putting “while supplies last,” or “Shop Now! Sale ends on Monday.”, to give them the news that your offer is exclusive and limited; giving them the sense of urgency to respond immediately. Also, by making them excited, you also gain more clicks and reach with your CTA.
Putting an ad? Show them the numbers.
If you’re working for an ad, put out every details they need to contact you, data-driven numbers of fact that will convince them to trust you, or maybe the price of products and services. Consumers respond well to prices, actually. Seeing how much your offer costs tells them if your product or service is worth the try.
Be creative and humorous.
Keeping your call to action clear, fresh, and relevant is important, but don’t forget to add a little pizazz to your words. Being creative with your call to action can also push customers to take on the next desired step. Spice up your CTAs with wordplay or by rephrasing your words a little bit. It never hurts to try, right?
Your marketing materials may look great, or your articles are statistically informative, but at the end of the day it is the result that justifies your work. .
Now, to analyze the value of your content, ask yourself: Did it gain clicks or new followers? Are there purchases? That wraps up everything you need to know on how to come up with an astounding call-to-action.
Stay in the loop for our weekly tips on how to rank things up in digital media.