Why Brand Mascots Are Your Next Stellar Storytellers

By Ella Gale Dela Cruz

If you grew up without having your favorite mascot, who you always look up to, your childhood might be boring. No, just kidding! LOL.

 

Mascots like Jollibee, Goldilocks, and Eldar the Wizard has been a few of famous Filipino mascots that stick around with us for decades—and just look at where these brands are now—still kicking and alive. 

Not to mention international mascots, which I’m sure you’re still fond of: the talking M&Ms, Ronald McDonald, Mickey & Minnie Mouse, Colonel Harland David Sanders, and Michelin Man.

 

According to TIME, Mickey Mouse, one of history’s most lovable and hardest working mascots, has long topped lists of the world’s most powerful brands and showed that the friendly rodent had an astounding 98 percent recognition rate among children ages three to 11. That’s what a furry little creature can do. 

 

Stronger brand identity

Branding is one way of giving your product or service a solid identity in the business industry, but creating a mascot for it can level up everything and makes you stand out—especially if you want to tell a story behind your brand.


Timeless

Look at Disney’s Mickey & Minnie Mouse, KFC’s Colonel Harland David Sanders, and McDonald’s Ronal McDonald, they’ve always been on top of the business, and can still offer a  fresh and engaging content through different marketing styles. A lot of traditional to the modern industry has been changing, but they still manage to stay relevant to their customers or even make their market bigger and bigger.


Video content

Yup, you can create fresh content using your mascot. Doesn’t matter how many mascots you have, as long as you have quality and relevant content, the character can tell the message, or the story, emotionally and relevantly.

Build brand loyalty

Mascots tend to have a more personal connection with your market and can create the trust you’ve always wanted for your brand.

Better engagement with customers 

Mascots are made to talk to your customers. The personality, traits, and tone of you mascot speak a lot of your brand. They would love to interact and engage more with your brand if they have someone to look up to or to listen to. 

Getting a mascot is not just sketching a character with head, body, and feet. For you to have an effective mascot, you have to study your customers how they interact, what kind of character or personality they usually trust and speak to, these are just a few factors you should consider before creating your mascot.

So, do you think you’re ready to bring your brand’s mascot to life? Send an ‘Oh, Yeah’ here.

 

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